We are looking for a Marketing Automation Manager to own landlord and tenant communications across our growing portfolio of acquired agency brands. This is a CRM-first role — you will be responsible for building, managing, and optimising lifecycle communications that keep our landlords and tenants informed, engaged, and retained as we scale through acquisitions. This role is ideal for someone who enjoys building scalable systems, moving quickly, and bringing structure and consistency across multiple brands, with success defined by establishing consistent monthly content and communications cadences, improving engagement across landlord communications, and building scalable systems that support future acquisitions and growth.

Key responsibilities

CRM & Lifecycle communication

— Build and manage automated lifecycle journeys for landlords and tenants — onboarding sequences, renewal flows, platform migration communications, and move-in/move-out touchpoints

— Manage Mailchimp campaigns, audience segmentation, and nurture journeys across the portfolio

— Manage monthly landlord newsletters, regulatory updates, and platform announcements

— Coordinate tenant-facing communications across the portfolio

— Track and report on campaign and email performance metrics

Marketing Operations

— Use Zapier and AI tools to scale content production and operational workflows

— Maintain organised asset libraries, templates, and internal documentation

Content & Social - secondary

— Plan and produce content across multiple agency brands including social media, blogs, and regulatory updates

— Maintain brand consistency through shared templates, systems, and processes

— Adapt content to local markets while preserving scalability

— Support visual production using Figma and Canva

Qualifications and Preferred Background

Essential

— 3–5 years of CRM and marketing automation experience, with proven ability to manage communications at scale in a tech or fast-growth environment

— Hands-on experience with Mailchimp, HubSpot, Klaviyo, or similar CRM and automation platforms

— Strong copywriting skills with the ability to produce clear, on-brand content quickly

— Strong English communication skills — comfortable communicating with British stakeholders

— Organised, self-managing, and able to operate effectively with imperfect information

— Must have significant overlap with UK working hours (minimum 4–6 hours per day)

Preferred

— Content marketing and social media experience

— Property, proptech, or estate agency background

— Experience with Figma, Zapier, Notion, and AI tools

— Working knowledge of SEO and CMS platforms

— Meta Ads or paid social experience

Compensation and benefits

— Competitive compensation (based on experience)

— Remote-first setup with a high-trust culture and flexible workload

What is it like being a Dwell-er

Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.

What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.

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This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.

— Customer obsession rather than competitive focus

— Passion for invention

— Operational excellence

— Long-term thinking