XPANCEO is a deep‑tech unicorn developing smart contact lenses as the ultimate interface for AI‑powered XR computing. The company has been recognized on Inc.’s Best in Business 2025 list in two categories: Best in Innovation and Best Startups, as well as Top 100 Future Enterprises in the UAE, and Europe’s 100 hottest startups (The Europas Award 2024).

We are looking for a strong SMM specialist to support our marketing communications by creating and scaling social media content that drives engagement, reach, and conversion.

Work format: Remote, with possible business travel.

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What you’ll do

— Develop and execute a dynamic social media content strategy (LinkedIn, Facebook, Twitter/X, Instagram), combining diverse formats and innovative approaches to capture audience attention;

— Lead and coordinate a creative team, including copywriters and designers, to produce compelling, on-brand social media content;

— Collaborate with a paid media/targeting specialist to expand reach, effectively attract new  followers, and engage target accounts;

— Initiate and manage viral marketing campaigns to significantly grow our follower base and  brand visibility;

— Launch and grow our presence on new platforms from scratch, building an active and  engaged community;

— Build and maintain relationships with bloggers and influencers to amplify the brand’s voice  and reach;

— Create and curate high-quality video and photo content independently and in collaboration  with external partners;

— Regularly analyze and report on campaign performance and social media metrics, using  insights for continuous improvement and innovation.

What we’re looking for

— Higher education in marketing, communications, or related fields is a plus;

— English proficiency at Upper-Intermediate level or higher;

— At least 3 years of proven experience managing social media for well-known brands,  with a portfolio of successful campaigns;

— Genuine passion for technology, gadgets, and innovation, with a strong sense of industry  trends;

— Strong project management skills, with the ability to lead cross-functional teams and  manage multiple projects simultaneously.

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What we offer

— The opportunity to work at a leading deep tech unicorn

— Fully remote work (GMT+4, Dubai time zone)

— Competitive salary

— 28 days of paid time off (PTO) per year

— Ongoing education and learning opportunities

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Please send your CV, portfolio, and 2–3 sentences explaining why you are interested  in this role to mail with the subject line Senior SMM Manager.