Requirements

— Retention and lifecycle marketing expertise: 3+ years of experience developing activation, retention, reactivation, and win-back strategies that drive sustainable growth in user engagement and product usage

— CRM and communication channels: Strong experience managing lifecycle communications across email, push notifications, in-app messages, SMS, messengers, and chatbot channels to improve user retention and activity

— Data-driven growth management: Ability to analyze user behavior, identify friction points in the customer journey, formulate retention hypotheses, and validate initiatives through measurable business impact

— Segmentation and experimentation: Experience building user segmentation frameworks, conducting A/B tests, working with control groups and uplift analysis to optimize communication and retention performance

— Campaign and bonus mechanics: Expertise in designing and evaluating bonus, loyalty, and motivational campaigns with a clear understanding of incremental impact, retention effects, and incentive costs

— Strategic stakeholder management: Ability to collaborate with Product, Analytics, CRM, Marketing, and Development teams while advocating for retention initiatives through data-backed business cases

— AI and automation tools: Experience leveraging AI-powered solutions, automation platforms, and advanced CRM technologies to improve campaign efficiency, personalization, and retention performance

Key responsibilities

— Develop and execute activation, retention, reactivation, and win-back strategies to increase user engagement, product usage frequency, and long-term retention

— Design and optimize lifecycle journeys including onboarding, activation, engagement, churn prevention, and reactivation scenarios to improve key retention metrics

— Manage user communications across email, push notifications, in-app messages, SMS, messengers, and chatbot channels to deliver personalized and scalable customer experiences

— Launch, monitor, and optimize regular, trigger-based, and segment-driven campaigns while transitioning communication processes toward automated workflows and event-based triggers

— Formulate, prioritize, and validate retention hypotheses through experimentation, A/B testing, control groups, and uplift analysis to identify the most effective growth initiatives

— Lead bonus and motivational campaigns, define segmentation requirements, advocate retention priorities with product teams, ensure compliance with Responsible Gaming policies, and manage a small team to achieve retention growth objectives

What we offer

— High salary (plus performance bonuses and salary revision)

— Work schedule: Mon-Fri (9h with 1h lunch break), flexible start 8:00-10:00

— 24-days holiday leave

— First line seaview from your office

— Corporate English and Greek lessons

— GYM and SPA in the office

— Corporate meals

— Eventful corporate life

— Exciting work challenges that allow you to grow to your full potential

— A strong team of like-minded professionals who will be by your side to accomplish ambitious projects, stimulate your professional development and bring experience