We build products for teams managing high-volume outbound communication — covering both message delivery and post-click performance. Our platform includes routing, domain management, fallback logic, and real-time visibility into traffic quality — ensuring messages are delivered and traffic converts. We are looking for a Product Marketing Lead to build the product marketing function from scratch and own the intersection between product, market, and sales.

Responsibilities

— Define target segments and ICP; identify and prioritize highest-impact opportunities

— Develop positioning, value proposition, and core messaging for key products

— Package and structure product offerings (e.g., Massiva, Cut0, bundles) into clear use cases

— Own go-to-market strategy for key segments and product launches

— Create and maintain sales enablement materials; support active deals

— Analyze funnel performance and continuously optimize conversion

— Validate market assumptions through customer interviews and outreach

— Define and drive content strategy to support pipeline growth (case studies, insights, research)

Requirements

— 3+ years of experience in B2B environments (SaaS / infrastructure / martech / fintech / iGaming)

— Strong product marketing fundamentals: ICP, positioning, messaging, GTM

— Understanding of complex and/or enterprise sales cycles

— Experience with market research and customer interviews (qualitative insights)

— Strong analytical skills: ability to work with funnel and customer data and translate insights into actions

— Ability to turn product capabilities into clear, compelling, and sellable narratives

— Fluent English (written and spoken)

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Nice to have

— Experience in iGaming, affiliate marketing, or other high-risk industries