Город и формат: Лимасол/офис/ремоут формат

О нас:

‍Since 2016, Cyprus-based Aloha Browser has set out to make digital freedom and digital privacy accessible to everyone. Aloha, the private and secure Web3 browser that offers a seamless and intuitive user experience while providing easy access to content online (anytime and everywhere). It is currently available for Windows, IOS and Android with millions of users worldwide (https://alohabrowser.com/)

Задачи:

Marketing Strategy Development & Execution:

— Ensure creation and execution of a comprehensive marketing strategy focused on the promotion of a web browser application, ensuring alignment with overall business goals (50% MAU growth every year) and user acquisition targets (1M+ quarterly).

— Develop and execure short-term and long-term marketing plans to drive downloads and retention for the browser.

User Acquisition & Growth:

— Design and execute campaigns to drive user acquisition and increase browser downloads across different platforms (desktop, mobile, extensions).

— Manage the growth of the user base by identifying new channels and opportunities to increase market penetration, including targeted advertising, partnerships, and promotions.

App Store Optimization (ASO) & Web Optimization:

— Lead ASO strategies for improving the browser’s visibility in app stores and on relevant download platforms.

— Ensure the application is optimized for search, conversion, and installation metrics on app stores and other digital platforms.

Brand Building & Positioning:

— Develop and maintain a strong brand identity for the web browser, ensuring a consistent voice and messaging across all digital and traditional marketing channels.

— Position the browser as a top choice for privacy, performance, or any other unique selling points in the highly competitive browser market.

Cross-Functional Collaboration:

— Work closely with the product and development teams. PR to ensure marketing initiatives align with product features, roadmap, and user experience.

— Collaborate with customer support teams to gather feedback, identify pain points, and refine marketing messages.

Performance Analysis & Optimization:

— Continuously monitor, measure, and analyze the performance of all marketing campaigns (e.g., user acquisition, ad performance, retention rates) to identify areas for improvement.

— Leverage data insights to optimize campaigns, improve user retention, and maximize return on investment (ROI).

Customer Retention & Engagement:

— Develop and implement strategies aimed at improving user retention and re-engagement, including loyalty programs, in-app messaging, and targeted email campaigns.

— Monitor user feedback and behavior to enhance the overall user experience, ensuring high levels of engagement and satisfaction.

Budget Management & Allocation:

— Manage and allocate the marketing budget efficiently to maximize results while staying within financial limits.

— Analyze the cost-effectiveness of various marketing channels and campaigns to ensure optimal resource distribution.

Reporting:

— Provide regular reports to senior leadership on campaign performance, ROI, growth metrics.

Требования:

— Proven experience in app promotion (figures and cases with real breakthroughs) worldwide

— Ability to bring a million users in the first quarter of work

— Focus on numbers and ability to do everything on your own (with your hands)

— Experience - YouTube, Google, Google Analytics, Social (TikTok), metrics

— English language – B2 and higher

Условия:

— Bonus system based on company's and personal performance

— Official employment and assistance with relocation

— Comfortable office in Cyprus (Limassol)

— Hybrid or remote type of work