About us

— Product: Stayf is an infrastructure platform for corporate wellbeing. All-in-one solution for HRDs (all wellbeing data and perks) and an app for employees for all wellbeing (challenges, communities, content).

— Vision: Employers have the highest leverage to improve people's lives, considering that we spend most of our lives at work. We are building a platform to amplify this movement

— Team: Founded by Max Zhurilo and Kirill Primaka, Max is an Oxford University alumni and founder of I Love Supersport, the largest global endurance sports school with over 60 locations. Kirill is a former venture capitalist at Peak State Ventures

— Equity story: Pre-seed backed by institutional VCs (inc. early backer of Miro, Deel, Turing) and executives from Apple Health, Twitch, Dentsu

— HQ and work style: London, UK. Remote-first from day 1

Marketing Challenges

— Create a clear narrative about the company's product and team

— Build brand awareness in the UK HR community

Who you are

— Experience: You bring middle-level marketing expertise, ideally gained in B2B SaaS companies, with a preference for those in the well-being or HR technology sector

— Passion for Strategy: Your enthusiasm for marketing strategy development sets you apart, demonstrating a keen interest in shaping and executing impactful strategies

— Language Proficiency: Excellent English language skills are essential for effective communication within our diverse team and with external partners

— Analytical and Soft Skills: Your skill set includes both analytical prowess and strong interpersonal skills, allowing you to navigate the complexities of marketing strategies effectively

— Team Collaboration: Your ability to work seamlessly within a team and successfully manage projects contributes to a collaborative and productive work environment

Key Responsibilities

Market Analysis and Research:

— Conduct in-depth competitor research, analysing their communication and marketing strategies

— Explore trends in the field of work-life balance to stay ahead of the curve

— Conduct B2B2C research to understand customer needs and preferences

— Interact closely with the product team to gather and incorporate product feedback

‍Brand Strategy / Marketing Strategу:

— Define goals and objectives aligned with company strategies.

— Contribute to brand strategy, ensuring alignment with business objectives

— Collaborate on communication strategy, defining target segments, messages, channels, regularity, and situational activations

— Design and optimise marketing strategy, focusing on the funnel and points of contact with the audience

Content Strategy and Execution

— Develop a content strategy to enrich owned channels, including the website, social networks, communication within the application, and newsletters

— Collaborate with copywriters, designers, and other team members to create engaging content

— Manage owned, paid, and earned channels effectively

— Provide technical specifications to copywriters and designers

— Track analytics and conversion metrics to assess campaign effectiveness

— Evaluate results against set objectives and contribute to budget planning

— Measure and analyse KPIs related to the growth in reach and audience involvement

Community Building:

— Explore community-building opportunities, aiming to create a core group of HR professionals and enthusiasts who can become contributors and ambassadors for Stayf