RESPONSIBILITIES

— Implement the global Developer Marketing strategy in your assigned region, tailoring campaigns to local developer audiences and market trends.

— Manage and execute regional developer marketing initiatives, including event participation, online campaigns, and community programs.

— Partner with regional Developer Evangelists to promote lighthouse integration cases and success stories.

— Coordinate Xsolla’s participation in major regional developer conferences and events.

— Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns.

— Organize and promote regional hackathons, meetups, and community gatherings.

— Localize and adapt global developer marketing content for regional audiences.

— Collaborate with Developer Evangelists and the marketing team to produce articles, videos, social content, and newsletters.

— Promote educational materials and integration showcases through relevant regional channels.

— Extend Xsolla’s presence into key regional game developer communities (online and offline), supporting community programs and partnerships.

— Build relationships with developer influencers, creators, and community leaders to amplify reach.

— Monitor and report on: Campaign reach, engagement, and ROI. Conversions from marketing programs to active integrations. Event and content performance in your region.

— Use insights to adjust tactics and optimize future campaigns.

QUALIFICATIONS & SKILLS

— 3–5 years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing.

— Strong understanding of local game development ecosystems and communities.

— Proven ability to run multi-channel campaigns and event marketing programs.

— Excellent communication and collaboration skills, with experience working in cross-functional and global teams.

— Comfort in working closely with technical content and understanding developer needs.

— Fluent in both Russian and English, with excellent written and spoken communication skills.

— Willingness to travel for regional events and community activities - primarily across the CIS region.

BENEFITS

We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees through a comprehensive Benefits Program. This includes unlimited Flexible Time Off and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.