We are seeking a strategic and results-driven Digital Marketing Director to lead our digital marketing efforts and drive online growth for our IT company.

The ideal candidate will have deep expertise in digital channels, data-driven decision-making, and experience promoting B2B technology solutions or services. You will oversee all aspects of digital marketing, including demand generation, content strategy, SEO/SEM, social media, email marketing, paid advertising, and web analytics.

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Key Responsibilities:    

— Develop and execute a comprehensive digital marketing strategy aligned with business objectives.    

— Lead digital demand generation efforts to increase leads, pipeline, and revenue.    

— Oversee content marketing strategies (blog, whitepapers, case studies, etc.) tailored for technical buyers.    

— Manage paid media campaigns (Google Ads, LinkedIn, display ads, etc.).    

— Optimize the company website for UX and conversion rate performance.    

— Analyze performance metrics and ROI across all digital channels; present insights to leadership.

— Direct and manage email marketing campaigns including drip campaigns and lead nurturing.  

— Collaborate with sales, product, and design teams to create unified messaging and campaigns.    

— Stay updated with the latest digital marketing trends, tools, and best practices.

— Manage digital marketing budget, agencies, tools, and technology stack.

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Qualifications:    

— Bachelor’s degree in Marketing, Communications, Business, or related field (MBA a plus).    

— 4+ years of experience in digital marketing, ideally in a B2B IT, SaaS, or tech environment.    

— Proven success in lead generation, account-based marketing (ABM), and sales funnel optimization.    

— Strong understanding of marketing automation tools (e.g., HubSpot, Marketo, Pardot).    

— Experience with web analytics (Google Analytics, GA4), A/B testing, and reporting dashboards.    

— Excellent leadership, project management, and communication skills.    

— Ability to thrive in a fast-paced, tech-driven environment.

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Conditions:

— Fully remote

— Compensation level will be discussed individually